More often the not young people (who are tempted by the dark side of the force) start their criminal path by doing street robberies. Especially the snatching of mobile phones. This campaign by the Dutch Police tries to emphasise that phones are traceable through their unique IMEI code. We create awareness that people should safe-keep their IMEI code. The video also hopes to discourage people to steal mobile phones in the first place. Since a traceable phone isn’t worth the risk. Cause you can’t run away from an owner who knows their IMEI code.