Radio 538 x Ibiza

To celebrate the launch of Radio 538’s new broadcast frequency on Ibiza, and to promote a major ticket giveaway for listeners, we went all out—literally. We flew our crew to the iconic island Ibiza.

Our campaing brings the bold personality of Radio 538 to life against the sunny backdrop of Ibiza, with the goal of turning heads and turning up the volume.
The result? A high-energy TVC, Photography and social rollout inviting listeners to win tickets to Ibiza and notify them that Radio 538 will be available on the island via a new radio frequency.

A big production with multiple locations including villa’s and a photography studio, an extensive flight schedule, a spectaculair jetski stunt and much more resulted in this refreshing and energetic TVC.