Let’s be honest, the past year sucked. But Radio 538 nonetheless lived life as big as possible. With passionate radio programming, unique livestreams and charity events. This campaign cherishes these moments. Snapshotting through the year and reminding us that making memories is life’s greatest treasure.
To visually channel that memories don’t need to be perfect to be perfect we captured our campaign on film. Together with fashion and celebrity photographer Linda Stulic we portrayed the radio DJ’s with the Polaroid Big Shots camera. Making every photo a unique snapshot in time, just like a real memory. The analogue touch was also integrated in the TV commercial, which was partially shot on 16mm film. The campaign was rolled out on TV, Online, (Digital) Out of Home and Banner advertising.