Radio 538 x Formule 1

As official Formula 1 partner of the Dutch Grand Prix Radio 538 secures the best seats on the circuit! And in our campaign we take this to promise to the extreme by having the radio DJ’s of the 538 Morning Show camp out in a very unusual (and slightly dangerous) pitch: the iconic ‘Tarzan-bocht!’ Through their eyes we reveal the circuit and the F1 spectacle. Yellow flags in turn one, but not because of the cars racing by! The commercial was rolled out on TV and Social Media.

For the photography we moved our team towards the finish line. Donned in Radio 538 branded racing suits the DJ’s poses on a life size 538-microphone. Cheering us on with iconic F1 inspired props. The photography was used in a wide variety of deliverables, including digital out of home, display-ads and paid socials.

The campaign was so successful that it returned in new and improved form for a second flight for the 2024 campaign.